In the luminous lands of the Doukkala region, between rolling hills and Atlantic breezes, a unique wine is born, emblematic of Morocco: the vin gris de Boulaouane. Just a few kilometers from Kasbah Oum Rabia, this wine reflects the soul of a discreet but generous terroir, where the vine finds a rare balance between warmth, freshness, and tradition.
Vin gris is a specialty of the Mediterranean world, often overlooked outside its terroirs of origin. It is a wine made from black grapes, but vinified like a white wine: the skins macerate only briefly with the juice, which gives it its pale, almost pearly color and subtle aromas. Less colorful than a rosé, more lively than a white, it is distinguished by its delicate freshness and finesse on the palate.
The Boulaouane vineyard stretches across the gentle, clay-limestone slopes that run alongside the Oum Rabia River. Here, abundant sunshine is tempered by winds from the Atlantic Ocean, allowing for a slow and balanced ripening of the grapes. The grape varieties used—particularly Cinsault, Grenache, and sometimes Carignan—are carefully selected for their ability to produce a light, fruity, and elegant wine.
Boulaouane grey wine is one of Morocco's most exported wines, appreciated both in Moroccan palates and on European tables for its fresh, floral and slightly spicy profile.